Who are we?

A small product management consultancy that supports individuals, projects, & organizations that are tackling systemic issues in society.

What are recent examples of our work?

  • Improving pregnancy outcomes through smarter EHR products with Dorsata
  • Reducing food waste in the American food system with Imperfect Foods
  • Increasing wind turbine energy efficiency through better data systems with Apex Clean Energy

See a full list of our current & recent work.

What do we do?

To be honest, our work doesn't neatly fit into a box. We enjoy building things – organizations, teams, digital products, physical objects, etc. – and that manifests itself in different ways depending on the project & needs.

That said, the most consistent role we play is as a hands-on coach for teams trying to understand how their product is (or is not) being used, and how they can quickly & concretely test new ideas and improve performance. Specifically, we:

  1. Audit your current product strategy, UX approach, and data stack.
  2. Create gap analyses, roll out customer research processes, and instrument a data stack.
  3. Improve systems of prioritization & planning to iteratively run experiments that test outcomes connected to company goals.

Why us?

The combination of our:

  • (a) approach (favor concrete over hypothetical)
  • (b) skillset (at the intersection of product/UX/engineering/data)
  • (c) experiences (building products across domains for the last ~20 years).

You get experienced practitioners that can serve as an extension of your existing team through a mix of coaching and doing.

What is a loose sense of our process?

via The Lean Product Playbook - Dan Olsen


  • What is the core value being offered to customers?
  • How can you differentiate your product in the market?
  • What are the key outcome metrics, both for customers and the business?
  • What is the ideal customer journey that could step-change the outcomes?
  • How can you tell a cohesive story that connects the high level to low level?


  • Help craft interviews: what info to seek, what questions to ask, and what materials to leverage to get concrete feedback?
  • Assess UX gaps: what are the existing vs. ideal customer journey diagrams, how to create interactive mockups/prototypes to leverage in customer interviews, what UX changes / trends / strategies might you consider to improve your existing solution?
  • Audit metrics: what should engagement goals be, what of that is measurable today, how well are things going as of now, and how to better instrument the product going forward?


  • Given strategy & discovery findings, what are key areas of investment / experimentation?
  • What are technical considerations - buy vs. build, SaaS tooling, system architecture tradeoffs, etc?
  • How to take those key areas and create a series of hypotheses & experiments?
  • How to run and assess results of those experiments?
  • What is an ongoing product development process that allows for a mix of long term planning & short term iteration?


Though we prefer to partner with folks who will handle the ongoing delivery of project build-outs (i.e. project management, software development, etc.), the areas we'll often take on more execution oriented roles are:

  • Implementing the product discovery processes above (e.g. running interviews, creating prototypes, etc.)
  • Setting up a data stack (e.g. web analytics, data warehouse, BI tool, ETL processes, etc.)

Reach out if any of the above sounds interesting!

Office Space (unfortunately) still hits close to home for lots of organizations...