Most grocery shoppers think in terms of a) upcoming meals & b) products that need refilling. Online grocers should embrace this paradigm, rather than replicate typical e-commerce design patterns.
Grocery Shopping
A collection of 4 posts
Reimagining the nutrition label
At a time when consumers are more clued in than ever to dietary preferences, allergens, and food sourcing, the grocery industry still has a nutrition label that is frankly not that helpful.
The Customer Lens Diagram
Assessing market positioning through the eyes of your customers using a novel visualization approach.
The mental energy of grocery shopping
Exploring the grocery industry's underappreciated user need of mental energy.
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