I was fortunate enough to be part of an extremely impactful product launch in the online grocery space. Here's what happened and how we did it.
Most grocery shoppers think in terms of a) upcoming meals & b) products that need refilling. Online grocers should embrace this paradigm, rather than replicate typical e-commerce design patterns.
At a time when consumers are more clued in than ever to dietary preferences, allergens, and food sourcing, the grocery industry still has a nutrition label that is frankly not that helpful.
Assessing market positioning through the eyes of your customers using a novel visualization approach.
Exploring the grocery industry's underappreciated user need of mental energy.
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