Product management is somehow both stupefyingly simple, and maddeningly complex — not unlike the human beings that product managers spend much of their time cajoling.
Jeff Bordogna
On Grief in Covid Times
Sometimes when I'm nodding off in my chair or zoning out at a park, I catch myself thinking of the little girl's funeral.
Shop Meals, Not Aisles
Most grocery shoppers think in terms of a) upcoming meals & b) products that need refilling. Online grocers should embrace this paradigm, rather than replicate typical e-commerce design patterns.
Reimagining the nutrition label
At a time when consumers are more clued in than ever to dietary preferences, allergens, and food sourcing, the grocery industry still has a nutrition label that is frankly not that helpful.
A Day in the Life Icebreaker
A musically inspired exercise for building empathy within organizations.
The Customer Lens Diagram
Assessing market positioning through the eyes of your customers using a novel visualization approach.
The mental energy of grocery shopping
Exploring the grocery industry's underappreciated user need of mental energy.
The Sailboat Exercise
A brainstorming process for garnering honest feedback about the state of a team / product / company during team retreats.
Subscribe to Night Train
Get monthly posts delivered to your inbox!
Interested in other ways to support our work? Thanks!