Exploring the grocery industry's underappreciated user need of mental energy.
In 2010, I gave an Ignite talk about the barefoot running movement, and how it connects with the idea that we as a society get wrapped up in our ability to innovate, often ending up trapped by the consumerist ecosystem that results.
Zen10 - a variation on the Google 20% time concept - was created to give team members true creative space, which made for a more innovative company and happier employees.
This is the story all about how Night Train got started, what our first (and arguably most successful) product was, and what's next for us.
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